CYCLISTS have been warned that racing down Bromsgrove High Street on their bikes will not be tolerated.
And, following campaigning by councillors, new signs have been put up in the area to make it clear the High Street is only for pedestrians and cycling is not permitted on the block paving.
Coun Anthony Blagg and Coun Rita Dent said they had been contacted by residents who were confused as to whether cycling was allowed on the new-look High Street and they were hoping the new signs will clear the matter up.
Coun Blagg, Worcestershire County Councillor for Bromsgrove Central, said: “I asked the county council to erect more signs to try and stop people being hit from behind by cyclists so they can now go about their shopping in complete safety.”
Coun Dent, the district council’s cabinet member for economic development, said: “I too have had many people contact me to say cyclists racing down the street were causing problems for the elderly and people with children and now we hope to be able to more easily enforce this ban.”
A Worcestershire County Council spokesperson said because signs had been stolen, the police were unable to enforce the ban but now, with the new ones up, they could clamp down on people again.
Police say any cyclists caught breaching the ban could face a £100 on-the-spot fine.
The councillors also want people to be aware there are currently cycle racks near Church Street and more are planned for the next stage of the High Street refurbishment.