BROMSGROVE Sporting have unveiled a new club badge as the Rouslers prepare to enter a new era following a takeover last season.
Sporting have modernised their badge which changes to a circular design with an updated Rousler to remain central to the crest.
A comparison of Sporting’s new badge (left) and the club’s old badge (right).
The club believe the new badge ‘reflects not only where the club have come from, but where the club is going’.
Bromsgrove’s head of design, Ryan Killeen, said: “It’s never been lost on me just how important the Bromsgrove Sporting badge is, what it represents to the fans, the town, and the wider local community.
“From the very beginning, I fully understood the gravity of the responsibility I was taking on.
“I left no stone unturned throughout the research and development process because I wanted to create something with real meaning, identity, and a strong connection to Bromsgrove itself.
“I drew deep inspiration from the town’s Tudor architecture and church spires, which heavily influenced the angles, structure, and overall character of the design.
“I feel incredibly proud and honoured to present this to the fans, and I truly hope it’s something the community can connect with, stand behind, and wear with pride for years to come.”
Bromsgrove believe the badge ‘represents the future of Bromsgrove Sporting’ and stands alongside the next generation of football brands.
Signage welcoming visitors to the town has influenced the typography on the badge while the club believe the modernised design retains the values behind the original Sporting crest.
Sporting also believe the new badge gives the club a ‘more versatile identity across every platform from apparel and merchandise to digital media, sponsorship opportunities and stadium branding’.
The club hope the badge is something ‘future generations of fans can be proud of’.
Sporting released the below video upon announcing news of the club’s new badge
Today marks the beginning of a 𝗯𝗼𝗹𝗱 𝗻𝗲𝘄 𝗲𝗿𝗮 for Bromsgrove Sporting Football Club.
🔗 https://t.co/vGQHnCvocR#Rouslers #BackBromsgrove #TheNextChapter pic.twitter.com/e4jKgexXKV
— Bromsgrove Sporting (@SportingFC) May 15, 2026
