THE WAIT was over for eager supermarket shoppers this morning (Thursday) as Waitrose opened its doors to the public in Bromsgrove.
The town’s newest supermarket, based at the junction of Hanover Street, Kidderminster Road and St John’s Street, saw pupils from Millfields First School and Aston Fields Middle School cut the ribbon.
The students joined branch manager Greg Trumper and his team, as well as Bromsgrove District Council Chairman Councillor Helen Jones.
The new 6,000sq ft store has created 50 new jobs for the area ranging from supermarket sales assistants through to specialist positions and management.
It includes a cafe as well as a John Lewis ‘click and collect’ service for online purchases.
The scan as you shop service, Waitrose QuickCheck, and the food ordering service, Waitrose Entertaining, will be available, too in addition to Johnsons Dry cleaning.
Branch Manager, Greg Trumper, said: “We’re proud to be opening our new store today and have had a fantastic morning welcoming our first customers through the doors and meeting the students.
“We’re very much looking forward to being part of the community and providing local residents with our latest products and services.”
The first customer in the store was presented with a bottle of champagne from the Waitrose team to mark the milestone.
The Bromsgrove store will also have the Community Matters ‘green token’ scheme which will see £500 shared between three causes every month.
The first causes to benefit will be Bromsgrove Crosslinks Befriending Service, Rigby Hall Special School and the Basement Project.
In addition, around 50 hours will be volunteered to local causes each year by Waitrose’s Bromsgrove partners.