A BROMSGROVE councillor is calling for urgent action on a road in Lickey End where drivers have been consistently exceeding the speed limit.
Alcester Road has a limit of 30mph and is near a local park and school.
But data provided from a speed activation sign has showed a vehicle travelling in excess of 100mph.
The sign was funded by Worcestershire County Councillor Josh Robinson after residents raised safety concerns over speed.
Josh said: “For years I have been asking the county council to come up with a solution to speeding but the most we have been provided is a bit of paint, a small barrier and some signs.”
With the works the county council is doing along the A38, the concerns from local residents and parents have been getting louder.
Fellow Liberal Democrat, Coun Rob Hunter, added: “This speed is concerning, especially outside a local playground but it is not a one off.”
He added the spead sign’s data showed in the past few years, almost 70,000 vehicles were travelling faster than 40mph in what is a 30mph zone.
Coun Robinson and Coun Hunter have called on Worcestershire County Council to commit to urgent action to make the road safer.
A Worcestershire County Council spokesperson said the authority took concerns about speeding seriously and regularly reviewed locations where concerns were raised by residents and local members.
“In the vicinity of the school, the road benefits from street lighting and traffic-calming measures and previous speed surveys have indicated good compliance with the 30mph speed limit.
“The location near the playground has a more rural character, which can influence driver behaviour.
“Any proposal for additional traffic-calming measures would need to be considered alongside requirements for street lighting and the availability of funding.”
They urged the speed data collected locally to be shared with West Mercia Police to support any consideration of targeted enforcement activity.
“We will continue to monitor the situation and work with local partners to improve road safety.”
