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3rd Jul, 2022

Rubery's new Tesco opens after being converted from a Jack's store

RUBERY’S new Tesco has reopened its doors to customers today.

The store on New Road used to be a Tesco Metro but closed its doors in August 2018 and was converted to a Jack’s by the supermarket giant in October.

Store employees chose NewStarts as the local charity they would like to see supported and store manager Gemma Williams presented representatives from the cause with a Community Grant Cheque of £1,000 at the opening of the store.

NewStarts is a community re-use social enterprise, based in Bromsgrove, North Worcestershire, which prides itself on helping people overcome the challenges and disadvantages they face.

The charity’s core activity is providing free furniture, emergency food and household supplies to families and individuals who are in greatest need either on low incomes or in financial crisis.

As well as offering a wide range of affordable, healthy and sustainable food, the new Rubery Tesco Superstore will also have a positive impact in the local community through its community programmes – Tesco Community Grants and Community Food Connection.

Over the last five years, the supermarket’s customers across the West Midlands have helped to raise over £6.4million for more than 3,100 local groups and good causes through its blue token voting scheme known as ‘Tesco Community Grants’.

Since its launch in 2015, The Tesco Community Food Connection Scheme has also donated 6.9million meals to local charities in the area. The scheme has ensured no surplus food goes to waste from Tesco stores and distribution centres.

Given the pressures on household budgets, Tesco said it remained committed to providing value now more than ever and will have ‘Aldi Price Match’, ‘Low Everyday Prices’ and Clubcard offers.

Tesco Rubery Store Manager, Gemma Williams said: “We are extremely excited to be opening our new Rubery store and helping to serve the local community.

“As a former Jack’s store, we want to continue to offer great value to our customers with an increased product range and the benefits of Tesco Clubcard and Clubcard pricing to our customers.

“We’ve retained colleagues from the old store so there should be some familiar faces as well as new colleagues joining the team from the local area. We know that local knowledge and experience will be so important as we look to build connections and play our part in the community.”

Any local groups that would benefit from Tesco Community Grants funding are encouraged to visit

Through distribution partners, FareShare and the Trussell Trust, local groups across the country are dedicated to ensuring that the most vulnerable within our communities are supplied with essentials even if they cannot leave home.

The Community Food Connection scheme is run in partnership with food redistribution charity FareShare. Each month more than a million meals of food are donated. To find out about the scheme, visit:

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