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16th May, 2022

Primrose's 'live mannequins' helped highlight the hospice

TWO workers at Bromsgrove’s Primrose Hospice shop took an unusual step to promote the charity – they became live mannequins in the store’s window.

Retail manager Ian McRoy and student fund-raiser Olivia Tomkinson took turns to hold boards featuring facts and figures about the charity as part of Hospice UK’s Hospice Care Week.

This year’s awareness week theme was ‘This Is What It Takes’ and facts were shared about everything which went on at the hospice.

David Burrell, Primrose Hospice CEO, said: “The live mannequins certainly caught people’s attention and shoppers stopped in their tracks to learn more about their local hospice.

“While it was a lot of fun for the staff involved, there was a very serious message behind it.”

It highlighted services people may not know about, such as support services and complementary therapies.


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