FATHER Christmas made a welcome visit to Deelands Hall in Rubery on Friday to bring some festive cheer to families in need.
A total of 56 families had three presents and three selection boxes per child following a fund-raising drive by Trident Reach, part of the Trident Group.
Events to generate funding have continued throughout the year, including a tabletop sale, a Halloween Party, an auction and an appeal for donations at the over 50s club.
Cash For Kids, run by Free Radio, donated the presents.
This week, 13 Trident Group staff and two Deelands Halls voluinteers met at St Philip’s and put together 100 festive hampers.
The parcels will be given out to the families on the Cock Hill estate, which is one of the top three most deprived areas in the country.
The hampers will be handed out today (Friday, December 16).
Volunteer Anita Ashton thanked everyone who gave so generously, either cash, their time or items for their auctions.
Among the businesses which have contributed lots were Behan Brothers Butchers, M and J butchers, Glam HQ hairdressers, Amy’s Floral Design flowers, Act Nails and many more.
She said: “The response has been great – there was a real danger that some children would not have had any presents to open on Christmas morning and our families could have gone hungry.
“Hopefully now everyone in the area can have an enjoyable festive season.”