THE JACK’S store in Rubery is one of six stores which is closing and will reopen as a Tesco store.
The supermarket last closed its doors as a Tesco Metro in August 2018 and in the October it became Jack’s – a venture the supermarket giant was said to have adopted in a bid to take advantage of the budget shopping boom led by German discounters Lidl and Aldi.
The shop was well-received and seemed to be much-loved by shoppers in Rubery and the surrounding area.
Tesco UK and ROI CEO Jason Tarry said: “We have learnt a huge amount from Jack’s and this has helped Tesco become more competitive, more efficient and strengthened our value proposition, including through the launch of Aldi Price Match.
“In turn, this has enabled us to consistently attract new customers to Tesco from our competitors over the last two years and we know they increasingly recognise the value they can find at Tesco.
“With the learnings from Jack’s now applied, the time is right to focus on ensuring we continue to deliver the best possible value for customers in our core business.
“Our Jack’s brand will continue to be sold across Booker and our symbol brands, bringing great value and quality to even more customers.
“We want to thank our Jack’s colleagues for all they have done and taught us.
“Our priority is to find roles within our wider business for all the colleagues who want to stay with us.”
Tesco said there was not yet a timescale for the changeover but it would make an announcement when a date was known.
- What do you think? Would you prefer Jack’s to have remained? What did you think of the store? Or maybe you are glad to see a Tesco return to Rubery? Send us your views to [email protected]
