A PUBLIC consultation has been launched with a view to building a new Aldi supermarket in Longbridge, creating 50 jobs.
The discount supermarket giants are asking for feedback on proposals for a new store at a disused site along the Bristol Road, next to McDonald’s.
The foodstore will be 1315 sq metres and will include 109 free parking spaces for customers alongside four electric vehicle charging points, two of which will be accessible.
On a website dedicated to the consultation, Aldi said: “Currently, Longbridge residents are poorly served by discount supermarkets leaving them no choice but to travel further afield to Kings Norton or Northfield or shopping at pricier alternatives.
“Aldi wants to change this by delivering a new store for local residents that will create up to 50 jobs in-store, additional jobs during construction, and permanent jobs throughout the supply chain.
“With the cost-of-living crisis continuing to impact everyone, it is now more important than ever, that local people have access to high-quality but low-cost supermarket goods.”
Feedback from the consultation will shape Aldi’s submission of a planning application to Birmingham City Council.
The public consultation begins today (Monday, November 20) and ends on November 30.
An application submitted by the retailer back in 2018 – at the same site which has been owned by Aldi for 14 years – were rejected by Birmingham City Council’s planning authority over fears it could lead to traffic problems in the area.
A regional training centre for the German retailer was also proposed as part of the previous application.
Visit https://aldiconsultation.co.uk/longbridge/ for more information and https://aldiconsultation.co.uk/longbridge/virtual-exhibition/ to view the virtual exhibition and to comment on the proposals.