THE BROMSGROVE, Redditch and Wyre Forest (BRWF) branch of Age UK has received a new year boost after town business Care Force Ltd nominated it as its chosen charity for 2020.
The staff decided to support Age UK after sponsoring the Bromsgrove Men In Sheds ‘Shed Share’ scheme back in November.
The group, established by Age UK BRWF four years ago, helps tackle loneliness and isolation in older people.
Some of the cash raised by Care Force will benefit Men in Sheds, with funds also allocated to other charitable services offered by Age UK BRWF.
Among them are the charity’s Information and Advice service and Befriending and Care Call service.
Age UK BRWF is a self-funding charity which relies heavily on donations, as well as income from its shops.
John Hollingsworth, Care Force operations director, said: “When I met some of the ‘Shedders’ last year I recognised the many benefits of this group for its members.
“Age UK works hard locally to help older people in so many ways and we are delighted to offer our support for such a worthwhile charity.”
Jo Hughes, Age UK BRWF marketing executive, said: “We are really grateful to Care Force Ltd for nominating Age UK Bromsgrove, Redditch and Wyre Forest to be its charity of the year.
“We rely upon the support of the community in order to be able to provide valuable support, services and activities for people aged 50+ living across North Worcestershire.
“The funds raised by the Care Force Team over the next twelve months will help to make a real difference for local older people.”
Staff at Care Force are now exploring different ways to raise money for the charity.
Visit www.ageuk.org.uk/brwf/ for more on the town’s Age UK branch.