LONGBRIDGE Marks and Spencer has opened a ‘shop-in-shop’ for nursery brand Mamas and Papas.
Customers will now be able to buy over 700 Mamas and Papas products at the branch, including pushchairs, car seats and nursery furniture.
The Longbridge branch is one of the first stores in the country to open Mamas and Papas, and there will be experts on hand to offer advice to parents-to-be.
There will also be one-to-one personal shopping appointments, car seat consultations and fittings available.
The new 1,450 sqft shop-in-shops are part of a trial to offer a better shopping experience for families.
Marks and Spencer Longbridge store manager Laura Arnold said: “We’re delighted to have been chosen as one of the first stores across the country to be home to Mamas & Papas.
“Families are such a big part of our community and we’re proud to be able to offer them a bigger, better shopping experience with the launch of our new Mamas & Papas shop-in-shop.”
