THE REGENERATION of the site in Longbridge where the iconic Mini was conceived has moved a step closer after a planning application was submitted to Birmingham City Council by the owners of the 60-acre site by owners St Modwen.
The mixed-use proposals are aimed at delivering – through a new district – new workplaces and homes for future generations.
It will build on the site’s legacy, bringing further economic growth and regeneration through 1,300 jobs and 695 new homes.
The new area will feature workspaces, including creative studios, office buildings and co-working facilities to cater for all businesses, together with a mix of new homes.
The heritage buildings would also be preserved as part of the scheme, including the international HQ, the Roundhouse, the Car Assembly Building (CAB1), the Conference Centre, and the Dalmuir Road steps which will form a connection to the town centre.
Rob Flavell, St Modwen’s senior director, said: “These plans represent a vital and exciting part of our vision to regenerate Longbridge.
“Our teams and partners have worked closely to create a development which will provide a fantastic area to work, live and visit while paying tribute to the historical importance and heritage of the site.
“Our plans represent more than just new buildings, but a thriving new community which will have its own distinctive character while bringing added benefits to the wider redevelopment of Longbridge town centre.
“Our plans have been put together with an eye on creating a high-quality, sustainable and attractive environment, which will improve the landscape, be kind to the environment and encourage biodiversity within the town.
“We’re looking forward to working alongside the local planning authorities to progress this application, and feel that this development will be hugely beneficial to the local community.”
