HUNDREDS of people descended on Bromsgrove town centre earlier today for the annual Christmas lights switch-on.
There was a host of live entertainment on offer on the High Street ahead of the big plunger moment.
A number of live singers performed throughout the afternoon on the stage outside Poundland.
And there were street performers, including Steve Kaos (pictured above).
Then, Father Christmas and Bromsgrove Town Crier Kevin Ward took centre stage before Bromsgrove District Council Chairman Coun Sam Ammar led the countdown before the town was illuminated.
Before the lights came on, Coun Ammar said: “Thank you to everyone for coming out to this event today – it is such a privilege to be here.
“It is a fabulous sight to stand here and see rows and rows of people celebrating the Christmas spirit in Bromsgrove.”
She expressed her solidarity to anyone who found this time of year difficult.
Yesterday, the Christmas Markets got under way at the top end of town, by The Old Post Office pub and Argos.
A variety of local crafters, charities and community groups had stalls, alongside the usual market traders.
Today, the live entertainment continued by the Christmas Market area, including The Vintage Class Singers and Sounds of Steel.