'Holidays are coming!' - Coca-Cola's iconic Christmas lorry heading to Rubery - The Bromsgrove Standard

'Holidays are coming!' - Coca-Cola's iconic Christmas lorry heading to Rubery

Sonny Rackham 12th Dec, 2023 Updated: 12th Dec, 2023   0

COCA-COLA’s iconic Christmas truck is stopping off in Rubery tomorrow (Wednesday, December 13).

The world famous truck will be at Morrisons in Rubery, Great Park from 12 noon until 8pm for people to experience Coca-Cola’s ‘winter wonderland’.

The fizzy drink company’s Christmas Truck Tour will see it’s much adorned vehicle visit 17 locations across the UK. The tour started in Glasgow on Friday, November 24 before making it’s way to England via other major Scottish cities.

Milton Keynes, Watford, Birmingham City Centre, Sheffield, Liverpool, Leeds, Gateshead, Wolverhampton, Basildon, and Leicester have all been visited by the truck.

Coca-Cola has partnered with Neighbourly, a giving platform that provides crucial support to local communities across the UK.

This year, Coca-Cola and Neighbourly will be supporting the local communities within the visited cities through a volunteering scheme and donation drive.

Florence Wheatley, brand manager at Coca-Cola Company, Great Britain, said: “Coca-Cola has been spreading Christmas cheer for decades and, this year, we’ve added even more exciting elements to make it as magical and merry as possible.

“We’re also thrilled to extend our partnership with Neighbourly, emphasising spreading kindness and making a positive impact across the UK.

“Together, we want to inspire year-round acts of goodwill and truly make a difference in all local communities.”

More locations and dates will be announced as the truck keeps its wheels rolling.

Steve Butterworth, CEO at Neighbourly, said: “We’re excited to join forces with Coca-Cola over the festive period.

“The Christmas Truck Tour is a fantastic way to increase awareness of Neighbourly’s mission to help businesses build stronger communities.

“The partnership with Coca-Cola is about more than just festivities; it’s about making a real difference.

“By connecting businesses with local causes, we aim to create a positive impact that lasts beyond the holiday season.

“We hope people can visit the Coca-Cola Truck Tour this Christmas and discover how they can be a force for good in their community.”

Keep up to date with the tour via @CocaColaGBI (Instagram).

For those unable to attend the Truck Tour in person, the ‘Find Your Inner Santa Quiz’ can also be unlocked via the Coca-Cola app and on the product’s new Christmas packaging. Prizes available.


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