THE BOSS of a Bromsgrove and Redditch care home provider has launched a campaign to address the shortage of care workers locally.
Annie Dixon-Dunn, who runs Home Instead Senior Care, started the ‘You Can Care’ drive.
She said she would use the campaign to raise awareness of what caring was all about, to banish some pre-conceived ideas about the sector and to inform people about how rewarding work in care could be.
According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.
And the ageing population has increased the demand for care services right across the country, a trend also reflected in Bromsgrove and Redditch.
Home Instead, which specialises in care for older people in their own homes in the two towns, is hoping to fill 75 jobs in 2018 in order to keep pace with demand.
Annie told The Standard: “We’re going to be using the ‘You Can Care’ campaign to give people a window into what it’s like to work in the care industry for a company like Home Instead.
“The hashtag #youcancare will be used by our team, over the coming months, to share pictures, stories and insights from their working lives.
“If you wonder what it is like to change career and work in the care industry, this will be the tag to search. You may well find that the role of a care giver is a little different and a lot more rewarding than you might think.”
The hashtag #youcancare has been created to support the campaign, share positive stories and the company will also be offering tips, advice and support for the hundreds of people caring for family members in the local area.
Call 01564 741620 or visit www.homeinstead.co.uk/redditchandbromsgrove for more on Home Instead.