BROMSGROVE’S new Iceland Food Warehouse has officially opened its doors.
The firm has invested £750,000 into the supermarket on the Bromsgrove Retail Park, Birmingham Road, bringing 30 new jobs to the town.
Every customer who visited the store on the opening day was entered into a free prize draw to be in with a chance of winning a selection of prizes, including home appliances and gift vouchers.
The Food Warehouse, launched four years ago, and now has over 75 stores across Britain.
There is also significant growth planned for the brand in the year ahead.
Managing director Richard Walker said: “We’re delighted to have opened our new store in Bromsgrove.
“The Food Warehouse is an innovative store format, responding to the changing needs of shoppers by offering amazing bulk-buy deals and homeware offers alongside a fantastic range of frozen, fresh and chilled foods.”
The Bromsgrove store manager, Louise Dawes, said: “Our opening day has been great fun for the whole family and our team are so excited to welcome the people of Bromsgrove to our brand new store.”
It opens between 8am and 8pm Monday to Saturday and 10am to 4pm on Sunday.
Visit thefoodwarehouse.com for more information.