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25th Oct, 2021

Bromsgrove Poundland is one of 40 set to get new frozen food section

BROMSGROVE’S Poundland store is one of the next  in the UK to be getting a chlled and frozen food section.

Almost 40 shops across the country are to get new ‘shop-in-shops’ to give customers more choice.

Bromsgrove’s will be installed next week (week commencing July 26).

The launch of the new ranges has been a big hit with customers in more than 170 stores that have been converted so far since the first pilot in 2019.

The shop on the Flintshire Retail Park in North Wales will be the 200th store to be converted.

Items in the range include everyday meals and snacks, including ready-meals, pizzas and pies, as well as frozen desserts and ice-cream.

New trolleys and belted checkouts will be installed in some larger stores to make the checkout experience even easier for customers, especially those wanting a larger grocery store-style shop. They’ll also be able to take their items home in new freezer bags at £1.50 each.

Astin Cooke, retail and transformation director, said: “To bring chilled and frozen food to more than 200 stores in such a short time frame is a tremendous achievement.

“Customers tell us that they love the ranges, the famous brands, and say the prices are amazing.

“That’s why we’re pushing hard to keep going as quickly as we can so that we can bring even more choice and value where our customers want it most.”

The Poundland store in Redditch’s Kingfisher Centre is due to get its frozen food section from August 26.



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