FIFTY-THOUSAND pounds will be spent on regenerating Bromsgrove High Street.
The cash injection has come from Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) which is supporting local towns and centres.
Funds will be used to find solutions to unlock derelict sites, create green infrastructures, one-to-one business support and the formation of cultural hubs.
District council leader Coun Karen May said: “I am absolutely delighted that we have received this money. It will help us to take our next steps to reignite the High Street.
“The pandemic has hit our traders hard but we are looking to the future.
“With this funding we can bring our town centre back to life for our businesses, residents and visitors alike.”
In total, GBSLEP has awarded £325,000 to six local towns and centres in this fourth round of funding.
A mega £1.48million has already been spent across 36 projects since March 2019.
Chair of GBSLEP, Tim Pile said: “Now is the time to show commitment to the development of our towns and local centres.
“Covid-19 has wreaked havoc in many areas but as a LEP we recognise that thriving, vibrant local centres are vital to the growth and development of our region.
“The grants awarded will enable organisations to move forward, creating plans to help local businesses recover and to create attractive offerings for visitors and residents.
“It is great to see projects putting low-carbon at the heart of regeneration as well as looking at the value of investment in the creative and visitor industries.”