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28th Jun, 2022

B31 Voices and Morrisons Rubery join forces for toy appeal for children affected by domestic abuse

AN APPEAL has been launched for toy donations for children affected by domestic abuse.

This is the third year the drive organised by B31 Voices and Morrisons Rubery has taken place.

Donations of toys can be left at the supermarket in a specially marked trolley and they will then be distributed to children and teenagers.

Last year hundreds of gifts were donated by the community for the two charities involved.

Birmingham and Solihull Women’s Aid supports women and children both during and after domestic violence.

And WE:ARE – formerly The Freedom Project – is based in south-west Birmingham. It helps women recognise and understand the abuse, helps women rebuild their lives and self-esteem and helps mums understand the impact domestic abuse has on their children.

Gifts or toys available for children up to the age of 18 are being sought.

They should be new, packaged and unwrapped. Items for mums would also be welcome.

The donation station is next to the pharmacy in Morrisons Rubery.

Morrisons’ community champion Jane Williams said: “The projects chosen and the issue of domestic abuse mean such a lot to me and last year we were once again overwhelmed by the generosity of our customers and community.

“The children supported by these two outstanding charities are the innocent victims of domestic abuse and deserve to have a very special Christmas.”

Marty Taylor, on behalf of B31 Voices added: “Both BSWA and WE:ARE are passionate about supporting women and children affected by domestic violence and it is an honour to be able to help them in some small way.

“To donate a gift to these children and young people is to help to show them that they are important and they are not forgotten.

“We hope this appeal will help bring smiles to many young faces – and their mums’ – this Christmas.”

Any organisations wishing to offer support to the appeal in any way can email

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