COVID support measures coming to an end and the danger of thousands of people across Bromsgrove being plunged into poverty has prompted Catshill Foodbank to launch a new poster campaign.
The drive will raise awareness of the emergency help available for those who cannot afford to feed themselves.
The team fears the demand for food parcels could rocket after the conclusion of the furlough scheme today and the withdrawal of the £20 universal credit top-up payment.
Warehouse manager Di Payne said: “We want to ensure everybody in need is aware we are here to help, so we’ll be putting up posters in as many locations as possible in and around Bromsgrove.
“The end of the furlough scheme will inevitably mean people losing their jobs, and many on benefits will be extremely hard hit by the £20 cut to universal credit.”
The latest government figures showed in August 2021 more than 3,400 people in Bromsgrove were receiving universal credit.
Di added: “It’s going to be a very worrying time for a great many people in the town who are struggling to make ends meet.
“But thanks to the continuing support of all our generous donors, we are in a very good position to make their lives that little bit easier.
“Nobody in Bromsgrove should have to go hungry.”
With the support of local schools which also distribute emergency parcels, the foodbank is currently supporting more than 100 families and individuals every month.
The foodbank is based at Catshill Baptist Church and can be contacted in complete confidence on 07542 102649 or 07754 567800.