Exploring the use of Artificial Intelligence in Bromsgrove - The Bromsgrove Standard

Exploring the use of Artificial Intelligence in Bromsgrove

Bromsgrove Editorial 4th Sep, 2023   0

If you’ve paid any attention to tech news in the last couple of years, chances are you’ve noticed a wealth of reports on artificial intelligence.

This is thanks to rapid development in AI systems that have raised the bar of what new generative AI technologies can create.

While we might not realise it, however, AI already plays a huge part in our daily lives in Bromsgrove. From the new exciting options to those we’ve benefitted from for years, here’s just a small taste of the effects AI has on making things better.

The New Form of AI

What sets the last few years in AI use apart are leaps in what is called generative AI. Generative AI systems are those that can create more advanced human-like text, video, and audio output when given instructions. These new systems can write, draw, and compose on a level that is often indistinguishable from the work of a human, such as the images Midjourney can create from user prompts.




“Midjourney: 25 variations of an industri” (CC BY 2.0) by kevin dooley

The potential this tech holds for the people of Bromsgrove is immense, as generative AI is a fantastic tool for helping in any creative or study process. If you’re coding a webpage but don’t know how to create images, AI can fill in the blanks. If you need to narrow down important events in a person’s life for research purposes, AI can act as a powerful search engine beyond what Google is capable of. These systems help bridge our gaps while not taking over the hard work that we find really rewarding.


Outside of this type of work, generative AI is also helping Bromsgrove residents through improved customer service. ChatGPT integration into customer service has turned systems that used to be inaccurate and frustrating into powerful tools. From improved multilanguage support to personalised responses and better overall company engagement, AI here has created a much more human and enjoyable level of interaction.

A Guiding Force

Older types of AI have been active in computing for decades, guiding and managing systems and products that we enjoy on a daily basis. The most common way we experience this without noticing it is in online entertainment, particularly through streaming services like Netflix. These platforms use AI to map our previously watched shows and watch time, leveraging metrics against databases to try to deliver similar content.

Less obvious is the behind-the-scenes work performed by AI to keep our experiences safe and reliable. Online casinos, for example, use AI to test games and websites to ensure high levels of security on desktop and mobile devices. Something simple like free spins no deposit bonuses experience millions of simulated AI tests in games like Book of Dead, while more AI tracks use patterns and favourite systems. More advanced AI is also being used to offer personalised bonuses and special features, giving players more of what they want without ever knowing AI helped deliver the goods.

“AI Artificial Intelligence concept” (CC BY 2.0) by focusonmore.com

Just like the simpler forms of AI that have existed for years, generative AI has become an important and useful part of our lives. Its potential in entertainment, personal, and professional use is immense, but despite its usefulness, AI’s integration can go unnoticed. AI makes the digital world go round, and regardless of which side of the development equation you’re on, more convenience is a very good thing.

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