A BROMSGROVE mum-of-three is helping businesses grow by providing larger firms with social media management and smaller companies with workshops, one-to-one help and consultancy.
Laura Davis, 38, worked for years in the voluntary sector, mostly with charities, but was then made redundant.
She struggled to find part-time work whilst juggling childcare so set up her own cake-making business.
That was going well but she soon found she was enjoying promoting the cake-making on the social media more than the cake-making itself.
A business approached her to ask her if she would help grow the firm’s profile and since then, through word of mouth alone, she has built up her own business ‘Virtually Savvy’ and now has eight permanent clients, tripling her turnover in just two years.
Laura said: “I had used social media to boost my own business and, realising how much I enjoyed it, thought it would be great to do it for others.
“I have a mix of some local and some national businesses which I manage the social media for.
“It’s great to be able to help them become successful and share in that success.”
Through the management side Laura looks after all their social media posts, creates content and sets up advertising for them when needed.
“For a lot of businesses, with everything they have to do day-to-day and maintaining a work-life balance, the social media is the last thing they want to have to do and that is where I can help.”
She can operate and maximise exposure on a variety of online platforms but her main ones are Facebook and Instagram.
Through the workshops, one-to-one and consultancy, she offers help and advice to smaller firms to help them get their name out there through social media.
One of the things Laura said helps her and her business was the book-keeping app Albert.
She said: “It’s great with things like invoices and expenses and gives you time to focus on what your business should be doing for its clients.”
In the new year, Laura will be launching a new Worcestershire female networking group in Bromsgrove – a branch of the national networking company Girl Tribe Gang.
The sessions will be held at St John’s Wine Rooms in Bromsgrove and will be aimed at local women who run their own businesses.
Dates and times are yet to be confirmed but it is hoped the format will be a weekly get-together where women can collaborate and share useful information to further their firms.
There will also be guest speakers who will talk about different aspects of running a company.
“A lot of networking events are in the morning which is the worst possible time for working mums who need to do the school run.
“In the evening in a relaxed environment we will be able to work together to better all of our businesses,” Laura added.
To find out more about Virtually Savvy or to contact Laura visit www.virtuallysavvy.co.uk
Visit www.getalbert.com for more on the Albert app.