PLANNING permission has been granted for Sainsbury’s to convert Bromsgrove’s former Homebase store into a new supermarket.
The supermarket giant said it was excited that the proposals for the Brook Retail Park unit had taken another step forward.
The decision means the retailer’s multi-million-pound investment to regenerate the vacant shop unit can now proceed and it will create around 100 jobs.
Sainsbury’s is now in the third year of its ambitious plan to bring more of its food range to more customers in more locations.
As part of this, the retailer continues to open many more new Sainsbury’s supermarkets in towns like Bromsgrove that do not currently have one.
The new supermarket will build on the success of the retailer’s existing Bromsgrove Local store on Stourbridge Road and Argos store on High Street.
Sainsbury’s proposals followed extensive consultation with the community in and around Bromsgrove, including an online consultation hub and discussions with councillors and key local stakeholders.
More than 800 members of the public engaged with the consultation process and over 80 per cent of respondents expressed their support for the new
store.
Christian Wakelin, Sainsbury’s Head of Supermarket Property Development, said: “We’re delighted Bromsgrove District Council has resolved to approve our plans to bring a Sainsbury’s supermarket to the town, bringing them a step closer to making it a reality.
“This store will represent a significant investment in Bromsgrove, delivering new jobs and a range of other benefits, including the addition of a fantastic new place for customers to shop locally.
“We’re proud to be regenerating this former Homebase site and we look forward to serving the local community for many years to come.”
Sainsbury’s said it was passionate about providing good food for everyone and added it was looking forward to having a bigger presence in Bromsgrove.
