BROMSGROVE firm AFH Wealth Management raised more than £27,000 for its chosen charity – the Motor Neurone Disease Association (MNDA) – throughout 2024.
Staff at AFH, based in Stoke Heath, completed several challenges throughout the year to reach that figure and every penny is going to the cause.
The MNDA was chosen as the firm’s ‘charity of the year’ in honour of Claire Britton, mum of AFH employee Millie, following her diagnosis of the condition in 2020.
Claire sadly passed away last year, but the MNDA proved invaluable to her family.
Millie said: “It helped to fund therapy and provided equipment to make mum’s time with us more comfortable.
“The association also gave us grants to help make my parents’ home more wheelchair-friendly and offered counselling and support to myself and my children, to help us deal with the impacts of mum’s MND.”
Boosted by matched funding, the company agreed that if their original target of £12,000 was met, the business would double the donation.
They reached £12k earlier in the year, but this did not slow down their efforts.
A variety of fundraising events
Staff at AFH organised bake sales, sponsored zip wires, took part in running challenges and organised a charity football match to help reach this incredible figure.
AFH’s people engagement and experience manager, Jenny Read, said: “To ‘work hard and have fun’ is an important part of the culture here at AFH and our charity events really help to bring everyone together.
“To fundraise in support of our colleagues is something we are proud to be able to do.”
Charlotte Taylor, MNDA’s corporate partnerships executive, added: “AFH’s incredible fundraising will have a life-changing impact for people living with and affected by MND.
“Their generous support of the MND Association allows us to invest in vital research, bringing us closer to breakthroughs in treatments and, one day, a cure.
“Thanks to this amazing contribution, we can also continue providing essential care services, like equipment loans and support grants, to help improve the quality of life for those affected by MND.”
