17th Dec, 2017

Lidl could be on its way to Bromsgrove on the Birmingham Road Retail Park

GERMAN supermarket giant Lidl could be on its way to Bromsgrove with a new supermarket.

According to documents we discovered online, plans are in the pipeline for the store on the town’s Birmingham Road Retail Park.

The brochure, created by developers in a bid to find other retailers interested in the site, shows one of the four units on the site is ‘under offer’ to Lidl and the plans within the document feature the company’s logo.

It follows the news broken by The Standard back in March that M&S was interested in bringing its Foodhall to the same site and the upmarket firm still also has an ‘under offer’ link to the retail park’s ‘unit one’.

The other two units on the Birmingham Road site currently have no businesses linked to them.

The Birmingham Road Retail Park used to be occupied by a Co-op, YMCA charity shop and the What! discount store. The YMCA and the What! store closed in April and the Co-op shut its doors in May.

Since then there has been a lot of speculation about which retailers would be taking up space on the site which is in a prime location, in a short walk of the town centre.

We contacted Lidl to ask about the plans and a spokesperson told The Standard: “We are in the process of exploring various options to bring a Lidl store to Bromsgrove and look forward to sharing any firm plans with the community, as soon as we’re in a position to do so.”

On the one-and-a-half acre site opposite, which used to house the derelict DDS&S Club, the old MG Rover car showroom and Imagination Street, an Aldi Food Store is currently being built.

And in May this year, at the other end of town, Waitrose opened the doors of its new store.

A spokesperson for IM Properties which is tasked with bringing businesses to the site said: “We are unable to comment currently on the Birmingham Road Retail Park but should have some news very soon.”

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