FOOTBALL fans are reminded not to drink and drive this summer, as THINK! is launching a new summer campaign designed to encourage drivers to choose alcohol-free alternatives when planning to drive.
The Minister for Local Transport Lilian Greenwood, also warns of the dangers of drink driving during the World Cup.
The government is taking action to tackle drink driving, through the Road Safety Strategy, which has consulted on lowering drink-driving limits.
The government has received a substantial number of responses and are considering these thoroughly before announcing next steps. We will publish a summary of responses and the government response in due course.
Lilian Greenwood, Local Transport Minister, said: “Drink-driving ruins lives, and even small amounts of alcohol can impair judgement and increase the risk of a serious collision. Choosing to drive completely alcohol-free is the safest option for everyone on our roads.
“This THINK! campaign is a smart and timely way to reach drivers during the World Cup, using trusted media, creators and partners to remind people of the zero per cent options available before they decide to drink.
“Our new Road Safety Strategy, the first in over a decade, will save lives by tackling the root causes of deaths on our roads.
“We have set an ambitious target to reduce deaths and serious injuries by 65 per cent by 2035 and have consulted on multiple new measures, including a lower drink‑drive limit and a minimum learning period.”
