September 26th, 2016

Town can’t get enough Fortitude

Town can’t get enough Fortitude Town can’t get enough Fortitude
Great fortitude - Brett Laniosh from CAMRA and Steve Hammond from Bird’s Brewery. s
Updated: 6:01 pm, Jul 26, 2015

A DROITWICH woman won a competition to choose a name for a new beer created by Bromsgrove’s Bird’s Brewery.

Sam Bradley came up with ‘Fortitude’ for the ale which was launched at the Bromsgrove Beer and Cider Festival last month.

The bronze beer, created to celebrate the 40th anniversary of Redditch and Bromsgrove CAMRA (Campaign for Real Ale), has been so popular that Bird’s brewed more for the town’s carnival weekend – where it sold out.

Brett Laniosh, national director of CAMRA and three times branch chairman, also praised the ale, which uses a blend of Centennial and Chinook hops balanced by the delicate sweetness of Maris Otter and Crystal Malts.

He said: “Forty years of campaigning for well run community pubs, great beer and cider is a remarkable achievement for Redditch and Bromsgrove CAMRA.

“It is fitting one of our local breweries is involved in commemorating that celebration.”

Steve Hammond, Bird’s Brewery director, added: “We are delighted the beer has proved so successful.

“It was an honour to be asked to produce something special for the anniversary of the local CAMRA branch and it’s an added bonus to be able to add Fortitude to our portfolio as a regular offering.”

Sam Bradley, who named the beer, said she was delighted her name was chosen.

“I thought forty should be included and the definition of fortitude seemed to fit the campaign.

“I’m actually teetotal myself so it was just the privilege of naming something with a local focus that spurred me on.”

Fortitude is available to buy from the Bird’s Brewery shop and it is hoped a number of local pubs will also stock it.

For more information call 01527 889870