SMYTHS and Holland and Barratt are the latest retailers to sign up as part of the £100million town centre project in Longbridge.
Holland and Barratt has just opened its doors at the new site next to Poundlands and Marks and Spencer’s and have signed a ten year lease with St Modwen’s, ensuring their presence there for the long haul.
Smyths Toys will also be taking on a 15,000 sq ft unit of space with a 15 year lease and is due to be opening for customers in October, creating a several new jobs in the town.
Ailbhe Carroll, property manager at Smyths Toys, said: “With a great mix of retailers and an outstanding location, Longbridge Town Centre presents us with an opportunity to significantly increase our retail offer in the area.
“We are pleased to be creating employment opportunities for local people and look forward to offering our customers the best range and quality of children’s products at the most competitive prices.”
These latest additions to Longbridge Town Centre means the second phase of St Modwen’s project is nearly at full capacity.
Mike Murray, Development Director at St. Modwen, said: “Holland & Barrett and Smyths Toys Superstores are two of the most successful names in UK retail at the moment and their commitment to Longbridge is a major endorsement of the growing success of the town centre and the Longbridge development as a whole.
“We are in talks with a number of interested retailers for the last two units, and we expect to progress plans for phase 3 – which will be leisure-led – later this year.”