AS PART of a £10million nationwide campaign, Sainsbury’s Northfield is calling on residents to nominate their area to become a test bed for cutting food waste.
The supermarket chain will invest £1million into an area with a population of 15,000 to 300,000 within a five-mile radius to the nearest Sainsbury’s store.
Promoting corporate responsibility, the chain’s Waste Less, Save More Town Challenge has been launched in response to escalating issues of household waste, which it has said equates to the average family disposing £700 of uneaten food per year.
The year-long trial is the first part of a five-year commitment to reduce waste across the country.
The supermarket will invest £1million to test groundbreaking ideas on the most effective food waste reduction techniques.
From talking bins that give recycling tips to tracking sytems in fridges that warn before food goes off – exciting developments are in the pipelines. Also planned are education programmes for local schools and community centres.
Northfield Sainsbury’s store manager, Helen Sanders said: “We know waste and food waste is a big challenge for households and it’s something our customers really care about.
“It would be really great if Northfield could benefit from this project. We’re here to help anyone that wants to find out more about applying.”
Sainsbury’s will work with the local authority and key community groups within the successful town to crowd-source new suggestions on how food waste could be reduced.
Findings from the first year of the trial will be developed into a blueprint and made public by year two so communities across the country can benefit from the results.
The final phases of Sainsbury’s Waste Less, Save More campaign will support changes to ensure long-term difference.
The closing date for applications is 11.59pm on Friday (October 30). The winning town will be notified by Tuesday December (1).
For more information visit: www.j-sainsbury.co.uk/wasteless.