STANDARD readers are being urged to come up with a name for a new beer which is currently being brewed to celebrate the 40th anniversary of Redditch and Bromsgrove branch of CAMRA (Campaign for Real Ale).
The bronze coloured ale, created using traditional methods at Bird’s micro-brewery on Old Burcot Lane, Bromsgrove, uses Maris Otter and crystal malts to produce a delicate sweetness.
It will be officially launched at the Bromsgrove Beer and Cider Festival from June 25 where it will be one of 120 ales on sale.
Steve Hammond, director at Bird’s Brewery, said he hoped the public would have fun coming up with a quirky and original name.
“Inspiration for naming the beer might come from its hoppy combination, or make reference to the anniversary.
“Alternatively, the name could be linked to the Worcester-Birmingham and Droitwich Canal Society, which is the chosen charity for the Bromsgrove Beer and Cider Festival.”
The lucky winner whose name is chosen will be scoop a mixed case of their choice of 12 bottles of Bird’s beer.
Suggestions can be made via the brewery’s Facebook page – www.facebook.com/birdsbrewery – or by emailing firstname.lastname@example.org and putting ‘I Name That Beer’ in the subject line.
All suggestions must be received by 5pm on Wednesday (June 17).