ORIGINAL supermodel Twiggy was in Longbridge on Wednesday (October 4) to cut the ribbon on the town’s brand new Marks & Spencer.
The store, which will be the largest in the Midlands and the third biggest in the country, will be officially opened at 10.15am.
After the initial opening at 10.15am, shoppers were invited into the store to meet Twiggy and to enjoy complimentary glasses of Prosecco.
The special occasion was marked with a whole day of celebratory entertainment including an in-store DJ and the presence of stylists and personal shoppers who were also on hand to advise customers on how to wear the latest M&S trends and accessories. They will continue to reside at the store until Saturday.
There was also entertainment for youngsters with Percy Pig and Colin Caterpillar there to help keep them entertained.
Honouring the heritage of the former site, a collection of 15 vintage Minis, all owned by ex-MG Rover workers, were on display throughout the day.
Twiggy, model and fashion designer for M&S, said: “I am very proud to have been part of the M&S Longbridge store launch today and to see that all of the employees’ hard work has paid off.
“I was able to show customers key trends from my thirteenth collection for M&S and it was fantastic to have such positive responses about the new range. One of my favourite items from the collection has to be the fabulous shaggy grey coat that can finish off any seasonal look.”
Mark Fruin, Store Manager at M&S Longbridge, said: “After working hard to prepare the store for its opening, we were thrilled to open our doors at M&S Longbridge this morning. There were crowds of shoppers at the opening, eager to see all that their new M&S has to offer.
“We’re really pleased to be open in Longbridge, and can’t wait for people from across the Midlands to come and see all the exciting products in-store along with the 245-seat Café, which serves hot and cold seasonal dishes, tempting desserts, sandwiches and an extensive selection of drinks, including Fairtrade tea and coffee.”
The new 150,000 sq ft. store offers an extensive womenswear department, as well as menswear and beauty departments and the Midlands’ first M&S Brow and Nail Bar and Baby World.
M&S Longbridge also includes a generpis homeware department and a 13,000sq ft foodhall, featuring a deli, pasta bar and in-store Bakery, along with the cafe.
Steve Prosser, Midlands Regional Director at St. Modwen, the developer responsible for the regeneration of Longbridge, said: “The opening of the largest M&S in the Midlands has created a real buzz at the heart of St. Modwen’s £100million new Longbridge Town Centre, which is part of our broader £1billion regeneration of the 468 acre Longbridge site.
“Around 30,000 people already shop at Longbridge each week, and judging by the huge excitement around today’s opening, we look forward to welcoming many more from now on.”