A CAMPAIGN has been launched for a crossing to be installed on Hewell Road in Barnt Green after concerns were expressed for the safety of the village’s shoppers.
Coun Peter McDonald described the road as a ‘rare shopping area without a pedestrian crossing’ and said it was only a matter of time before there was an accident.
He added: “The road is very busy with shoppers going from one side of the road to the other to complete their shopping and they have to dodge the traffic as they do.
“It amazes me how the elderly and mothers with toddlers ever manage go about their daily shopping without incidents.
“The only way to make shopping and crossing the road in Barnt Green safe without the fear of being knocked down is to install a pedestrian crossing.
“I totally support local residents in their campaign and have now started the process for a pedestrian crossing which should have been installed many years ago.”
Business owners echoed Coun McDonald’s calls over the safety of pedestrians.
Magic Moments owner Richard Barrett said: “We are right next door to the school so there were speed bumps on the road and they took those out and never replaced them.
“We had a crossing patrol person for a while but when they departed about a year ago there’s been no-one there since.
“It is a really dangerous road to cross.
“Drivers speed up and down it. It is a 20mph road but no one actually adheres to that.”
A Worcestershire County Council spokesperson said: “Barnt Green already benefits from a traffic calming scheme and vehicle speeds are relatively low.
“As such, crossing the road is not considered to be a difficulty.
“A formal pedestrian crossing in this location would also considerably restrict the amount of on-street parking spaces and is not likely to be acceptable to most local people. We will however investigate the request in conjunction with Councillor McDonald.”