A BUSY road in Bromsgrove will have mobile speed cameras put on it after research showed three quarters of drivers were exceeding the speed limit.
The action – on the B4184 Finstall Road – is being taken by the West Mercia Safer Roads Partnership following concerns by local residents.
Data collected illustrated that 75 per cent of drivers were breaking the 30mph limit, while 15 per cent of them were travelling at more than 40.9mph.
The site was chosen, along with three others in North Worcestershire, as part of the partnership’s Community Concern programme which targets roads where fears have been raised either by the local parish council or safer neighbourhood team.
Anna Higgins, the Safer Roads Partnership’s communications manager, said: “Data collected has highlighted unacceptably high speeds and local people are understandably concerned as each of the roads are near residential areas.
“We hope that the presence of a speed camera will encourage drivers to change their behaviour and drive at a lower, safer speed.
“This will help to improve the quality of life for people living in both areas, reduce the risk of harm, and improve the safety of the roads for all those who use them.”
Speed data will be collected while to assess the impact upon traffic speed and driver behaviour.