September 30th, 2016

Aldi submits its plans for second store in Bromsgrove on prime town centre site

Aldi submits its plans for second store in Bromsgrove on prime town centre site Aldi submits its plans for second store in Bromsgrove on prime town centre site
Updated: 7:31 am, Nov 02, 2015

SUPERMARKET giant Aldi has submitted its plans to Bromsgrove District Council for its second store in the town.

The proposals, which would see a food store be built on land off Birmingham Road, along with landscaping and free customer car parking, received strong support from residents during a public exhibition in July.

More than 83 per cent of people who gave their views said they supported the proposal.

The multi-million pound investment in the area will bring 40 full and part time jobs to the town and additional employment will be created through the building of the store and for supply chain businesses.

Imagination Street, the popular children’s play centre on the site, which has been open for six years, plans to remain in Bromsgrove should Aldi’s application be approved.

The centre’s management has been in discussions with the council and other funding bodies about potential alternative sites, and it will remain open in its existing location for as long as possible.

A spokesperson for Aldi said: “We are encouraged by the support we have received from the local community for our plans for a new store off Birmingham Road.

“At our exhibition, many local residents told us that a new food store is much-needed in the north of Bromsgrove, as they currently have to travel outside the area to shop at our existing Sherwood Road store.

“The council has identified the land as one of the key town centre regeneration sites, and many residents have told us they have been disappointed that previous plans for regeneration have fallen through.

“We are committed to delivering a multi-million-pound investment in the site, offering the opportunity for linked trips with local shops in Bromsgrove town centre.”

He added he felt it was very important to involve the local community in the planning process and thanked residents for getting in touch and attending the public exhibition.

“We will keep residents informed as the application progresses,” he said.

Bromsgrove District Council will determine the application, with a decision expected in the coming months.

Anyone wanting more information on the proposals can visit or call a member of the project team on the Freephone information line, 0800 298 7040.

The Standard revealed the plans earlier this year and last month also detailed another proposal from Aldi to build a new regional training centre and new food store on land off Bristol Road South in Longbridge. That one – another multi-million pound investment – will also bring with it a further 40 full and part-time jobs to the area.